Have had 16 years experience in high-end on-line and multimedia project design and development and consultancy

Gen specialises in sophisticated interactive solutions. We investigate what clients and users want to do (not just 'find') and develop ways to help them do it better.

We Lead Design Cycles

• Structure development and review teams
• Establish User-centred design cycle including prototyping approaches
• Clarify client briefs and lead client workshops
• Conduct design analysis interviews
• Develop Information Gathering and Research Procedures and Workflow
• Analyse research results and delineate all design considerations
• Develop concept and interactive storyboards and present to clients
• Develop Staging, Resource Allocation, Timelines and Costings
• Develop instructional design methodologies and approaches
• Designing synchronous and asynchronous learning experiences
• Guide usability examinations
• Lead client reviews

We Supervise and Direct Production and Development Stages

• Supervise all aspects of production for on-line multimedia projects - video, audio, text, graphics, animation, virtual reality, etc
• Mentor design teams in a development cycle and in day to day professional growth
• Design and develop for a range of platforms and formats
• Generally develop projects that are large-scale, sophisticated in complexity of multimedia programming and contained the full complement of media resources
• Supervise specialist contractors from a wide contact list of service providers in areas such as graphics, animation, video and audio production as well as programming specialists

The Skills Set

• Interactive or interaction or experience design
• Interface and GUI design
• Instructional design
• Experience modeling and target audience profiling
• Brand strategy and brand modification and design
• Information architecture and content delineation design
• Technical strategy, architecture and design
• Business strategy and analysis
• Evaluation and assessment
• Management of design implementation
• Have a network of content and industry specific subject matter expertise
• Have a network of the best industry production and programming service providers

South Australia
A supreme presentation tool with an array of interactive features to help staff show off the benefits of their State. More

Interviewing Skills
Build flow diagrams that describe order flows in a big factory - the first step to designing a computer system to make all work better. More

Back to School
Designed for the people who really do the buying of school supplies - mothers. Very fast and helpful. More

Bernina Sales CD
Aimed at home-makers in recognition of why they buy automated embroidery systems: to create beautiful things for family and friends. More

Indigenous Australia
An invitation to highschool students to enter into a dialogue with contemporary Aboriginal Australians. More