Creative Director, Monitor Interactive Communications 1997-2001

In 1997 Monitor was bought by Wilcom Pty Ltd a large (for Australia) Australian software developer and part of the Pongrass group of 24 companies. Monitor's business plan was two-fold: to facilitate the development of Wilcom/Pongrass as digital businesses; and to pursue traditional mix of external client business. Achievements included:

• Developed a business plan for turning the Wilcom/Pongrass group into an on-line and digital organisation – this plan mooted seventy-two B2C, B2B, intranet and CD-ROM projects
• Designed and developed range of Wilcom sites including:
  Wilcom.com.au – a redesign of their customer site which tripled traffic
  Wilcomclub.com – a subscription site which tied existing customers more closely to Wilcom
  Wilcomdirect.com – an eCommerce site that successfully sells product to the American market
• Design and develop a range of Monitor Media sites including:
  businessnsw.com – a large, dynamic on-line newspaper for small and medium enterprises
  businessqld.com – the Queensland version of the above
  monitormediagroup.com – a promotions site
  monitorbusiness.com – a subscription site for SMEs
  monitorinteractive.com.au – a promotions site
  womeninbusiness.com.au – an information and networking site
• PET Series – a total of 6 sophisticated training CD-ROMs for the world-wide users of Wilcom embroidery software – cut Wilcom software support costs to nil for purchasers of PET
• Bernina artista training series – a total of 4 CD-ROMs aimed at the domestic market
• Wilcom and Bernina Sales CDs – media rich sale and promotion products
• The smithfamily.org.au site which successfully reset their brand and takes on-line donations
• Backtoschool – a large eCommerce site selling stationery and office supplies
• Tiwiart.com – a vibrant promotions site for the art centres of the Tiwi Islands
• Emarketingcampus.com.au a promotions and gateway site for a major elearning campus focussing on graduate studies in on-line marketing
• Taxinstitute training – streaming video on-line seminars set in an interactive learning shell for members of the Tax Institute
• Interwise – on-selling and customising the leading synchronous learning software for on-line tutorials
• Ivalue – the design and development of a collectibles and auction site for i7
• BOC Gasses – development of a virtual reality safety program
• Pierpont.com.au – a financial information and archive site for BMC Media
• Hands on Handball – a CD-ROM designed to teach the basics of the rapidly growing sport of team handball

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