The challenge was to work within the strictures of a confining Content Management System (CMS) to develop a new version site that more user-friendly and inviting.
We introduced as many faces as we could to reflect the human and personal element of preparing and selecting training. We also emphasised the training team and displayed their photos so they became familiar to users before they had to work together.
Gen tried to give users educated links and choices – when a link was available we made sure that the user understood what would be at the other end of the link, rather than jumping blindly and having to scramble back.
